Depending on your level of business a year from the government or the use of the calendar year, your company is either approaching the end or the beginning of the year. Anyway, this is the perfect time to assess your accounting and marketing strategies to analyze what worked and what did not last year, and position themselves to win public procurement and to respond to next year.
Why is this important? The federal government is the largest purchaser of goods and services in the world, regardless of the economy, and the Department of Defense (DoD) is more commercial than other agencies. The contracts for these purchases are monitored by the Defense Contract Audit Agency (DCAA). Particularly in times of economic weakness, competition for dollars is fierce. The good news is your accounting and marketing houses in order, your business can with larger and better known competitors to compete for your share. But to continue development without marketing strategies for state enterprises and the accounting system more and to respond to this company, your ability to compete and win in the arena win evaporated government
Does your accounting system of an asset or a liability?
Software: out of the box, does not mean bad luck.
• Although special software written to meet DCAA exist (and expensive), Peachtree, Quick Books and other accounting software can be modified to the requirements imposed in a federal government contract needs. But to meet these requirements, pass DCAA audit and no late payment, your mistakes, your accounts must collect and report on activities, materials and time in a specific way. This is a type of contract - fixed price, cost reimbursement or time and material costs - so it's time to assess your existing software and ensure that your system responds. help an experienced team of qualified advisers.
audit assurance: the preparation of a mock exam
• Chances are, your company will be audited by the DCAA, and perhaps even planned to test before starting work on a contract. Unlike previous years when DCAA auditors suggest improvements and corrections, the DCAA is working on a pass / fail system. Will you? An external consultant can perform a simulation test and help you check and correct:
- Mapping the structure of accounts and compliance with DCAA
- The cost of the monitoring survey of time measurement and management
- Reports on employment costs for the government reporting requirements
- The record of compliance with accounting standards generally
- The income statement for the separation of direct and indirect costs
- Treat the accounting methods and systems, as demonstrated in the paper card financial processes
The DIY Dilemma: If your internal resources to the task?
• It may be wise to outsource financial and operational to ensure your accounts remain DCAA DCAA compliant. If you're looking for exchange accounting staff time, knowledge or know-how to keep accounts for DCAA contract applications, manage an external supply:
- The monitoring of labor costs and overview of the extent and time management, meeting the requirements of DCAA timekeeping.
- Complete reports of labor costs, meeting government reporting requirements.
- Calculations of indirect cost rates and missions with the support of several cost centers.
- The project accounting for all government contracts, planning and cash flow management.
- Analysis of operating results and financial reporting.
- Structuring the chart of accounts to meet the Federal Acquisition Regulations.
- Reconstruction of accounting and financial reporting.
- Snapshots complete financial
The final hurdle: the costs incurred for the submission of proposals (ICS)
• Generally, if you have a good agreement with the eligible costs and the payment FAR § 52216-7 or you're an entrepreneur must move with the provisions of the First, you fill an ICS. SCI is a way to get your offers for any indirect examination of each fiscal year, the digital (electronic costs incurred) by the completion of the ICE is provided to DCAA. You are strongly tied to your contract profit and loss account with indirect rates calculations.In most cases, offer your ICS, as well as supporting data, within six months after the end of your fiscal year, regardless of contract period.
B2G Marketing: Strategic
You know what you did for the government last year. Has too many contracts, and as much business do you want? Your marketing successfully, you will place your competitors? If you want more business from the biggest buyers in the world, here are five key strategies:
First impressions: the skills and income
• Your skills instruction acts like a resume for Government Procurement. Essential elements: performance in the past on public procurement, certification and awards, skills, references and government clients. This is the document you distribute to bargaining agents to more potential customers than any other government. Both the content and design are impressive for the receiver and make him / she wants to know more about your business.
Your site: Your hard-working sellers
• Your website never calls sick, never takes a day off, and is the first place potential customers go to your search for the company. If you cut corners to save money when building your site, not on the client information officers want to see or do not update regularly, your site should not result in the figure business. Your site is out of your government regarding the skills, performance and certifications? Is this your list (NAICS Classification System Industry America) and SIC (Standard Industrial Certification) codes? Your GSA or other information on certification? Is there a special section written especially for government clients?
Safety: Make sure the print behind
• Each printed piece in your company, business cards, brochures, readers of your image. If you have your business card, brochure, sales sheets and other materials would be sitting on a desk agent market next to those of your competitors, that officials first choice? If these materials highlight of your government in the framework of services and know-how? An officer procurement can not read your existing marketing materials, and understand what you can do for his agency. You have to spell it. Include case studies and other information on the things you did for government clients. ensure solicit testimony from the contracting officer (s) with whom you worked, and that these products are included in your package to bid on new contracts.
Relationships: you know who you want to know
• The government did not buy your services. People buy your services. You must be before the people to buy from you all the time. Research agencies and clients who are planners who buy products or services offered by your company. Check out their predictions. View fairs and other events in which they participate. Find out what they need and when they need it, where they are to develop relationships. If the key real estate "location, location, location," the key to the government marketing "relationships, relationships, relationships."
No matter what the economy is gaining more and the maintenance of public markets in May 2011 a better year than 2010 for your business. The good news is: How does your accounting and House of Marketing for the same or better than the competition in the eyes of federal contracting officers. Whether you go alone, you work with a consultant or outsourcing part or all of the above strategies, it can happen.
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